Thursday, May 8, 2008

Blogging About The Blogs


We were very excited and anxious to get this blog up and running, and everyday are excited to bring you as much news as we can about ZEVIA and things we care about. So you can imagine our excitement when we, ZEVIA, are picked up and written about on other blogs!

I attribute our recent success to you, the ZEVIA fan. We are seeing lots of blog posts touting the benefits of ZEVIA, which leads to blog readers trying ZEVIA and telling their friends, which leads to more blog entries and more people trying and loving ZEVIA.

Yesterday, Andrea, who writes the Rookie Cookery, reviewed ZEVIA Natural Ginger Root Beer. Her family performed a taste test and they were “unanimous in their positive review of the new ginger root flavor of Zevia”. Andrea’s blog covers healthy and ethical living.

We also saw blog reviews in the past few weeks by Health Nut Wannabe (“Then along came Zevia the natural alternative to diet sodas . . . I am so excited to say that I tried all 4 Zevia flavors (cola, lemon lime, orange and root beer) and am over the moon! I love it and cannot wait to get more (keep in mind that I am not affiliated with Zevia)"); That’s Fit (“I gave up regularly downing diet soda months ago. But I miss fizzy pop. Wouldn't it be great to have a natural alternative not sweetened with a chemical from a lab? Enter Zevia.”); LeafyGreen.info (“I first read about Zevia from Hungry Girl and she liked it, so maybe you will too. Don’t trust our word; pick up a can for yourself.”); FitFare (“The taste is relatively clean, with very little aftertaste. In fact, I’d have to say that this is one of the best things about [Zevia]. There is little to no aftertaste. Two minutes after taking a sip, I couldn’t tell I’d had any.”)

Jimmy Moore, author of the popular Livin' La Vida Low Carb blog, gave away ZEVIA as a prize; and Hungry Girl promoted ZEVIA on her Yahoo! blog.

Thank you for your support! We designed ZEVIA because there was no choice if you want natural without calories. We are so excited to bring ZEVIA to you, and grateful you’re spreading the word.

-Derek

Monday, May 5, 2008

ZEVIA at Bristol Farms in Los Angeles!


I grew up in Westlake Village, California. After co-founding ZEVIA in Seattle, one of my short term goals was to see ZEVIA in the best markets in Southern California.

Bristol Farms is probably the nicest grocery store in the Los Angeles area, and there is one in my home town. It touts “extraordinary food, extraordinary service” and it delivers.

Now, Bristol Farms is even more extraordinary. It’s one of the first stores in the L.A. area to offer ZEVIA! It’s also the first store in the country where you can get the new delicious Ginger Root Beer ZEVIA. We just launched Ginger Root Beer, it's my favorite flavor, and you can find it only at Bristol Farms.

The photo above was taken by my friend, Kit, just hours after ZEVIA hit the shelf at the West Hollywood Bristol Farms. This is very exciting. ZEVIA at Bristol Farms. Wow!

-Derek

Sunday, April 27, 2008

Macy's Culinary Council, Celeb Chef Tom Douglas, and ZEVIA!

Yesterday Stacey and I had a great time at Macy's Culinary Council, a "tour de force of celebrity chefs from across America". Macy's invited ZEVIA to be a part of the event in downtown Seattle, where celebrity chef Tom Douglas (owner/chef of five amazing Seattle restaurants: Dahlia Lounge, Etta's, Palace Kitchen, Lola and the newest edition Serious Pie. He recently released his third book, I Love Crabcakes) prepared a sampling of his favorite recipes. ZEVIA was featured as the only beverage at the event, served along side Tom's Spring Chicken with Green Marinade and Crab Rolls (dungeness crab salad on bakery rolls) which he prepared for the crowd of about 100 people in Macy's beautiful demo kitchen in their housewares department. Tom enjoyed his Ginger Root Beer and everyone enjoyed the different ZEVIA flavors on the sunny day with the spring time menu!

Zevia at Bellevue Walk-A-Thon




Yesterday, ZEVIA participated in the RotaryWalks! walk-a-thon. Funds raised support the Bellevue Breakfast Rotary Club, with the goal of combating child obesity and raising awareness of healthy lifestyle choices for children.

Stacey did an awesome job coordinating with just two people to her support: Annie, and Stacey’s 10 year old son, William. Almost all participants sampled ZEVIA, with the clear favorite being ZEVIA Natural Orange. Stacey’s theory is that kids love the natural orange, so they request it and then they and their parents taste it.

This event was successful because lots of new people were exposed to the ZEVIA brand and stevia, and money was raised for a good cause. Many of the walk-a-thon participants said they were going to QFC in Bellevue to pick up ZEVIA.

We had stevia plants on hand. Everybody seems so surprised that stevia - many times sweeter than sugar - comes literally from a plant and not a lab. People were ripping stevia leaves off to taste, and then they realize how pure and natural ZEVIA is.

Check out below the photo of William with the Seagals! William loves working the ZEVIA events and passing out samples to kids his own age, but he’s also good at making time for the ladies.

-Derek

Thursday, April 24, 2008

ZEVIA in San Bruno, CA - before Michael, after Michael


I know I often gush about our team and how the brains are also the muscle. Today was another good example, as Micheal, our Director of Business and Legal Affairs, was a ZEVIA crusader in the bay area. Michael is demo-ing in the Mollie Stone's stores (see earlier post) this week and weekend and today he hit San Bruno.

I'm attaching 3 shots: The handsome Mr. Spain in fine ZEVIA gear, the ZEVIA on the shelf before the demo, and the ZEVIA on the shelf after the demo. That's right - another sell out! As often happens, when given the opportunity to try ZEVIA (this week a brand new item to Mollie Stones), it often sells out (another case in point is Stacey's sell outs at Jimbo's in San Diego). Great job Michael, and welcome San Bruno ZEVIA fans!

- Jessica

UPDATE: Michael sold out at each sampling he did. Below are some more before and after shots. Next time we demo at Mollie Stones, hopefully they will have ordered more ZEVIA for sale!

-Derek

Zevia is Best Investment Opportunity


Yesterday, we presented ZEVIA to the ZINO Green Forum. ZEVIA is not only the best tasting Diet Soda alternative on the market, we are environmentally conscious, are packaged in recycled aluminum cans (which are notably more recyclable than plastic or glass) and finally we are void of mass produced artificial ingredients. All those things considered, we were a perfect candidate for the ZINO Green Forum, which seeks to invest in companies who are committed to being "green" in its product or company focus.

We were very excited that of the 10 presenters, we were THE winner of the People's Choice award as the best investment opportunity among the attendees! Derek gave an excellent 5 minute pitch (all the companies were alloted 5 minutes), and everyone got a chance to try ZEVIA!!

-Jessica

Wednesday, April 23, 2008

Speaking of Mollie Stones (and other good news)


Well, speaking of Mollie Stones, Derek and I were in San Fran on Monday, and took a nice run over to Mollie Stones. OK, well we took a little detour to visit the Golden Gate Bridge, then we went to Mollie Stones and found our ZEVIA! We still get excited every time we see ZEVIA on a shelf, and in sunny San Fran, the ZEVIA Cola was especially refreshing.

Meanwhile, back in Seattle, our team was sharing the love at the American Diabetes Association Expo. Everyone was so excited to try ZEVIA, and especially were loving the Root Beer. At the EXPO, our team went through 2,000 cups (recycled) and 100 cases of ZEVIA. ZEVIA is partnered with the Juvenile Diabetes Research Foundation, the "JDRF", and as many people know, stevia has no effect on blood sugar levels and for that reason is used by many diabetics. Here are Jeff, Annie, and Stacey's son William at the Expo.


Finally, check out Livin' La Vida Low Carb. This great site gives some amazing advice and information for people wanting to live the low carb lifestyle. Congrats to Jimmy Moore who's celebrating his 3rd "Blogiversary" - he's inspired so many people! To help him celebrate, we're providing some ZEVIA mixed cases for his prize packages for his loyal readers.

-Jessica