Zevia at VegFest 2008 in Seattle

This past weekend, Zevia participated in VegFest, a healthy vegetarian food festival at the Seattle Center.

These types of events are tremendous fun because I am so thrilled to see people loving ZEVIA! Moms, dads, kids, grandparents, and single people of all ages tried ZEVIA Natural Cola, Natural Orange, and Natural Twist - and everybody thought it was great. People who like sugared sodas and people who like diet all enjoyed Zevia.

We just launched this product in September, so I was surprised how many people are already regular ZEVIA users. Several told me they use ZEVIA as a mixer. Many said they had seen ZEVIA at the store, tried it, and kicked the diet soda habit because of ZEVIA. Then, of course, there were the many people who had never heard of ZEVIA but after trying it promised to buy ZEVIA regularly.

We handed out almost 5,000 samples. We let many VegFest attendees take full cans with them. I felt such pride walking the VegFest hall, seeing blue ZEVIA cans, and people enjoying ZEVIA everywhere.

The ZEVIA team is awesome. Michael (our business affairs director) and Stacey (our account executive) perfectly managed the logistics and detail planning. Jessica told her story of how ZEVIA was created to help her kick the diet soda habit. Anne and Junior were great at introducing ZEVIA to new fans. Jeff (our national sales manager) was excellent, as always.

This event was spectacular, and we’ll surely do many more community events. They’re so much fun, lots of people are exposed to ZEVIA, and ZEVIA tastes so good it puts smiles on faces.

The photo up-left is of Jeff and Anne at VegFest. Come see us all at the next event!

-Derek