At QFC the ZEVIA “just showed up!”

It’s always very exciting when ZEVIA gets on the shelves at the stores where we personally shop.
We are based in Seattle, and fortunate that ZEVIA is available at the best stores here. The first store that took and believed in ZEVIA was Pasta & Co., an exceptional gourmet take-out and food shop with four locations in the Seattle area. Pasta & Co. only offers natural products that are of the highest quality. We were honored that Pasta & Co. took a risk on ZEVIA before it was in any other stores, and we are proud ZEVIA now sells so well there.
In November, PCC Natural Markets began offering ZEVIA. PCC is the best natural market in the Puget Sound area with very discriminating customers that demand the best quality ingredients. ZEVIA sales were excellent right away, and in fact PCC gave us better shelf placement a couple of months after ZEVIA launched because sales were so good. In March, we beat our November sales at PCC by over 150%. Many people are trying ZEVIA at PCC for the first time, and most of them are coming back for more.
Metropolitan Market is a very high end grocery store in the Seattle area. Again, its customers expect only the best. We are so happy that ZEVIA is popular at Met Market.
With ZEVIA selling so well at every store it is in, it’s only a matter of time before other prominent markets order ZEVIA for their customers.
. . . And that's what happened at QFC. QFC is a very well known market in Washington and Oregon. In fact, Jessica and I do our grocery shopping at the QFC on Mercer Island. Ian does his shopping at the QFC on Rainier. It seems like QFC is the store that everybody goes to.
Two weeks ago, Jessica went into our local QFC, introduced herself as Zevia’s Vice President, and asked the manager to carry ZEVIA. The manager was very interested in ZEVIA and promised to order it.
A few days later, Jessica returned and saw ZEVIA was on the shelf at our QFC. She thanked the manager for ordering it. But, he told her that he never placed the order. Instead, he said “it just showed up!”
Last week, QFC decided at the corporate level that ZEVIA should be in about 50 of the fine QFC stores! QFC received customer requests (thank you!). They ordered ZEVIA from one of our distributors, and we didn’t even know it was going to happen. We’ve wanted to pitch QFC for a long time, but never got an appointment. So, we are extremely excited that QFC realized on its own how great ZEVIA is, and how much the QFC shoppers want it.
Now, you can get ZEVIA at almost every QFC. Would you like to sample ZEVIA? Come by the QFC at Bellevue Square today (Friday, April 4) between 3:00 p.m. and 7:00 p.m. to meet Anne, who will be handing out ZEVIA for QFC shoppers to try. Anne will be at the North Broadway QFC tomorrow (Saturday, the 5th) from 11 a.m. to 2:30 p.m., and then at the University Village QFC from 3:00 p.m. until 7:00 p.m. She’ll have coupons for $2.00 off each six pack.
Check out ZEVIA at QFC!
-Derek

0 Comments:
Post a Comment
<< Home