Thursday, May 29, 2008

ZEVIA is Hot in the Northeast


We just began east coast distribution a few weeks ago, and even I can’t believe how popular ZEVIA is there. Our east coast distributor (United Natural Foods) placed a fairly large purchase order for ZEVIA to begin with, and just two weeks later placed another large order. This means ZEVIA was sold into our initial stores, and then it was immediately SOLD THROUGH! These stores, in just a couple of weeks, are re-ordering ZEVIA – and we haven’t even done east coast promotion yet.

Kings Super Markets
in New Jersey just started selling ZEVIA in its 26 stores this week. Stacey called a few of them to confirm ZEVIA is on the shelf, and the Fort Lee store is already sold out! Below is a photo of an employee who just stocked Zevia and put it on sale at Kings in Bedminster.

ZEVIA is a new phenomenon that most people don’t yet know. So, new customers are always discovering ZEVIA, and then they return to get more. When ZEVIA launches in new stores, our sales grow dramatically over the following months as this cycle runs its course. I couldn’t be more excited about this start on the east. Thank you my east coast friends for your support and for kicking the diet soda habit with ZEVIA!

-Derek

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