Monday, July 28, 2008

ZEVIA Starts Strong at Whole Foods Southeast

We are very excited that ZEVIA is now available in the Southeast region of Whole Foods Market. The stores just began putting ZEVIA on shelves last week, and all the Whole Foods stores in the area will have ZEVIA by the end of this month.

On Friday, a member of our sales team spoke with a buyer from the Whole Foods in Winston Salem, North Carolina. She said the store is having difficulty keeping ZEVIA stocked because Whole Foods shoppers are grabbing ZEVIA faster than they can fill shelves. To the left is a photo of the shelf there on Thursday afternoon right after stocking.

Thank you to the many ZEVIA enthusiasts who requested ZEVIA at Whole Foods Market. Whole Foods listened, and we are grateful for your support. Continue to Chill and Enjoy ZEVIA . . . at Whole Foods!

-Derek

Sunday, July 20, 2008

ZEVIA at Seattle's SeaFair Triathalon - a PCC's Kids Pick!

Two of our favorite things in Seattle are: 1) SeaFair, (Seattle's summer festival celebration with hydroplane races on the water, Blue Angels airshows, Milk Carton Derbys, the Torchlight Run, the Torchlight Parade, Triathlon and more!) and 2) PCC Natural Markets (a certified organic grocery store & Seattle Washington co-op, specializing in natural food, organic produce & natural meat).

We are so excited to be a PCC's kids pick . The PCC Kids Pick program is a unique product sampling program that allows kids to taste and discover for themselves that natural and organic foods taste great. To be a PCC Kids Pick two-thirds of any group of kids trying the products must say they like it. Of course ZEVIA made the cut!

The Kids Pick Mobile travels to different events bringing these kids pick products for people to sample. This morning, Derek did the SeaFair Triathalon and after the event we were very excited to see the PCC Kids Pick Mobile handing out ZEVIA Natural Orange!

Here are some of our great SeaFair Tri-athletes, Sean, Pam and Megan of Seattle who enjoyed a refreshing ZEVIA Natural Orange after completing the Tri.

Good Job on the Tri Derek, Sean, Pam and Megan! Continue to Chill & Enjoy your ZEVIA!

- Jessica

Saturday, July 19, 2008

ZEVIA in Southern California


This week, brand Ambassador Abigail was busy in Irving, Laguna Woods and Huntington Beach introducing ZEVIA to new consumers, and meeting and greeting our ZEVIA fans. Here she is at Mother's Market, one of orange county's great natural food store chains, and one of our Orange County ZEVIA Natural Orange flavor fans.

Friday, July 18, 2008

ZEVIA in Chicago - the UNFI Midwest Tabletop Show



Jeff and Stacey represented ZEVIA at the UNFI Midwest Tabletop Show in Rosemont IL, outside Chicago. Stores in Michigan, Wisconsin, Tennessee, Oklahoma, Kentucky, Illinois and Indiana will have ZEVIA on their shelves this summer! There were 350 exhibitors and about 400 attendees at this show which distributor UNFI puts on to present new products to stores. ZEVIA was one of the only beverages at this show which features natural products. Many people were anxious to try the ZEVIA since stevia is becoming a very popular ingredient in natural foods.

As a side note, when visiting Chicago, check out Pier 5736 on North Elston. Jeff and Stacey, along with Norman one of our Zevia sales team members, stumbled upon this very inviting casual seafood restaurant which was voted as a top 50 Chicago restaurant by the Chicago Reader. Not only did they have an excellent meal, the owner and executive chef Peter McCarthy was such an amazing host that he personally delivered Stacey, Jeff and Norman back home to their hotel in his classic Cadillac convertible (pictured here). Peter - a case of ZEVIA for you is on the way, thanks for taking care of our ZEVIA peeps!

Chill & Enjoy!

- Jessica

Wednesday, July 16, 2008

Keeping up with demand, another ZEVIA production run!

Is there anything more exciting than a ZEVIA production?? I guess it's all relative, but here at ZEVIA, there are few things as exciting as making more ZEVIA. In our ever present efforts to keep up with demand, we were at it again yesterday. This summer's production schedule is moving along much faster than we anticipated, as we continue to appear on more store shelves, and sell out in stores across the country (that is 40 states across the country as I speak - and Mexico and Guam to boot!).

As summer HEATS up, continue to Chill & Enjoy your Zevia, and drink all you want - we'll make more!

- Jessica

Moving on UP in DOWNtown Seattle!


Hail hail, the gang's all here! This marks our first full week in our new office in downtown Seattle. For a formal introduction, from left, circling around to right, that is Derek (founder/principal, great on the bullhorn), Michael (Director of Business/Legal Affairs, you've got questions, he's got answers), Jeff (National Sales Manager, most popular guy at the trade shows, traveling to a store near you soon!), Ian (founder/principal, former diet coke addict - here to change the way you drink), Stacey (Account Executive, most positive attitude, sells in her sleep) and me, Jessica (founder/principal, former diet coke addict on a crusade, and currently blogging). We are so excited to be together in downtown Seattle and this was our first "weekly" team meeting with the number one topic on the agenda being how to get YOU to Kick the Diet Soda Habit with ZEVIA!

Chill & Enjoy!

- Jessica

ZEVIA on Parade!

Yee Haw! We had an amazing time at the Mercer Island Summer Celebration "Happy Trails" Parade. That's Michael in his ZEVIA branded FJ Cruiser, Derek with his bullhorn, and me and my team of amazing girls - BIG Thanks to Glen who pulled our "float", Michele my dear friend and long time ZEVIA fan who helped me manage our amazing ZEVIA girls - Sophia, Bailey, Flora, Ava and Anya - who passed out hundreds of cans of chilled ZEVIA, coupons and flyers. This is one of the funnest events on Mercer Island, and ZEVIA's first appearance in the parade. Derek led the way with the bullhorn, Glen safely toted our rig of Macy the Pig, ice and lots of ZEVIA. Our FIRST Parade ever!

Chill & Enjoy!

- Jessica

Wednesday, July 2, 2008

ZEVIA on TV -- Evening Magazine!


Most people in the Pacific Northwest are familiar with our local NBC affiliate King 5's program "Evening Magazine"; "Seattle's only TV magazine show" bringing unique stories about people, places and events around the Northwest.

Tonight, ZEVIA was featured on the program as "NW Innovators". The piece details how, "Seattle, the city known for coffee, might be turning its attention to a different beverage: soda."

With the hot days we're having in Seattle, and the big July 4th weekend coming up, we hope this piece will get people to run out and get their ZEVIA!

Chill & Enjoy!

- Jessica